A major consulting firm discovered that their biggest obstacle to innovation wasn’t technology or resources—it was their own corporate culture. Employees were hesitant to share bold ideas, fearing criticism or failure. So they did something clever: they introduced AI-powered brainstorming tools that let people generate and refine ideas anonymously before presenting them to colleagues.
The psychological safety net worked. With AI handling the initial creative heavy lifting and removing personal judgment from early-stage ideation, employees became more willing to think bigger and share openly. The result was a notable uptick in both the quantity and quality of innovative proposals, proving that sometimes the best way to unleash human creativity is to give it a digital wingman first.
How A Top Company Used Generative AI To Reinvent Culture And Innovation